Spring clean your marketing strategy

Image courtesy of Linda Wright – Photographer

Well it looks like spring is finally here and that the temperatures are on the increase, Hopefully you have all had a good weekend and taken advantage of the lighter evenings? I know I have – I filled my weekend with outdoor stuff like cycling along the Thames and walking around Hampton Court Palace gardens (which look stunning at the moment with all the daffs in full bloom). I may be saddle sore, but I am much happier for being outdoors.

I have builders at home, creating a mess generally, but doing a fabulous job, and so to have some good weather is fabulous as it enables me to get away from the dust and mayhem!

Anyway, as a proper spring clean is on the horizon for many (especially me, on the home front!) I was thinking about marketing campaigns and how a spring clean of out of date communications might be beneficial. I am a creature of habit in many ways, but sometimes you need to stop doing something just because 'it's always been done that way' and start thinking 'is it working?'