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Monday, 21 May 2012

Too many cookies?

New legislation has been passed which will affect the majority of UK websites. The law only applies to website who use 'Cookies'. Now for those of you who don't know, as well as being a chewy type of biscuit, a 'cookie' is a device that stores information on a user's browser when they visit a website. If you have a website then you may be using cookies and if you are using cookies, you will need to comply with the latest EU regulations.

As from the 25th May 2012, all websites that use cookies will need to provide their website users with an opt-in consent tool (applicable in England, Denmark and Estonia). This law was apparently implemented in May 2011, but a year's grace was granted to allow companies the time to implement the required changes. Since then little has changed, but now the deadline is looming... 

According to the latest statistics, over 92% of websites in the UK are using cookies, so even if you don't think this legislation affects you, it's wise to check with your web developer just to make sure. There are many companies out there that provide a website 'cookie' audit and advise of any changes that you may need to apply to you site to comply with the new rulings. Pinkfrog is one of them, but we would advise that you speak to your developer in the first instance.

It is your responsibility to make sure you comply with the ruling, not your developer's, so don't wait for them to let you know.

You can find out more information here...

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